{"id":28221,"date":"2025-08-31T13:52:18","date_gmt":"2025-08-31T10:52:18","guid":{"rendered":"https:\/\/insightss.co\/blogs\/?post_type=job&p=28221"},"modified":"2025-12-24T16:25:55","modified_gmt":"2025-12-24T13:25:55","slug":"market-research-analyst","status":"publish","type":"job","link":"https:\/\/insightss.co\/blogs\/job\/market-research-analyst\/","title":{"rendered":"Market Research Analyst"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Job Description\u00a0 <\/strong><\/td>\n<\/tr>\n
OVERVIEW<\/strong><\/td>\n<\/tr>\n
Job Title<\/strong><\/td>\nMarket Research Analyst \u2013 Lahore, Pakistan Region<\/strong><\/td>\n<\/tr>\n
Location<\/strong><\/td>\nLahore, Pakistan<\/td>\n<\/tr>\n
Role Purpose<\/strong><\/td>\nThis role is aimed at developing impactful marketing content and data-driven insights through market research across the MENAP region<\/strong>. The role supports thought leadership, client engagement, and business development with clear, engaging publications and presentations.<\/td>\n<\/tr>\n
KEY ACCOUNTABILITIES & ACTIVITIES<\/strong><\/td>\n<\/tr>\n
Key Accountabilities<\/strong><\/td>\nKey Activities<\/strong><\/td>\n<\/tr>\n
1.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Marketing Content Development & Publications<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prepare high-quality marketing documents, including industry reports, white papers, newsletters, and thought leadership pieces.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Contribute to the creation of Insights public market research reports, particularly for the MENAP market.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop compelling and data-driven presentations, infographics, and brochures for internal and external use.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ensure research findings are effectively translated into engaging stakeholder materials.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Support the production of digital content, including website articles, blog posts, and social media insights.<\/td>\n<\/tr>\n

2.\u00a0\u00a0 <\/strong>Market Research & Data Analysis<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conduct in-depth market research to analyse trends, consumer behaviour, and industry developments across the MENA region.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gather and interpret data from various sources, including reports, surveys, and economic indicators.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Perform quantitative and qualitative analysis to support content creation and business strategy.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monitor competitor activities and assess their impact on the market landscape.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop engaging data visualizations and insights to enhance marketing materials.<\/td>\n<\/tr>\n

3.\u00a0\u00a0 <\/strong>Client Engagement & Business Support<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Assist in preparing client-facing reports, proposals, and presentations.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Support business development efforts by providing market intelligence and strategic insights.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Draft and coordinate research proposals in response to client inquiries and RFPs.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present findings in a clear and actionable format to both internal teams and clients.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Participate in internal and external meetings to provide research-driven marketing support.<\/td>\n<\/tr>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Regional Scope & Travel Requirements<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Primarily focused on the GCC market, with potential assignments across the Middle East, North Africa & Pakistan (MENAP) region.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Travel may be required for industry events, client meetings, or on-ground market research.<\/td>\n<\/tr>\n

JOB SPECIFICATIONS<\/strong><\/td>\n<\/tr>\n
Knowledge \/ Skills<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strong understanding of market research methodologies and data analysis techniques.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Results-driven, with a focus on delivering high-quality marketing content and research insights.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ability to create visually engaging PowerPoint presentations.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Proficiency in MS Excel, including data analysis and visualization.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ability to manage high-pressure situations and accept constructive feedback.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strong diplomatic skills for collaborating with key stakeholders and executives.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Financial awareness, with an understanding of market drivers and economic indicators.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Self-motivation, with a proactive approach to learning and problem-solving.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ability to handle confidential and sensitive information with discretion.<\/td>\n<\/tr>\n

Education \/<\/strong><\/p>\n

Certifications<\/strong><\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A Degree in marketing, business, journalism, communications, or a related field.<\/td>\n<\/tr>\n
Experience<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Minimum 2 years of experience in market research, content development, or a related field.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Experience in producing industry reports, publications, and marketing collateral is required for this role.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Experience in the retail, real estate, or financial sectors is a plus.<\/td>\n<\/tr>\n

Package<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market competitive<\/td>\n<\/tr>\n
How to Apply<\/strong><\/td>\nSend your CVs at careers@insightss.co<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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