{"id":28225,"date":"2025-08-11T14:00:53","date_gmt":"2025-08-11T11:00:53","guid":{"rendered":"https:\/\/insightss.co\/blogs\/?post_type=job&p=28225"},"modified":"2025-12-24T16:25:54","modified_gmt":"2025-12-24T13:25:54","slug":"digital-marketing-specialist","status":"publish","type":"job","link":"https:\/\/insightss.co\/blogs\/job\/digital-marketing-specialist\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Job Description\u00a0 <\/strong><\/td>\n<\/tr>\n
OVERVIEW<\/strong><\/td>\n<\/tr>\n
Job Title<\/strong><\/td>\nDigital Marketing Specialist<\/strong><\/td>\n<\/tr>\n
Location<\/strong><\/td>\nRiyadh, Saudi Arabia<\/td>\n<\/tr>\n
Role Purpose<\/strong><\/td>\nWe are seeking a creative, data-driven, and results-oriented Digital Marketing Specialist<\/strong> to join our team in Riyadh<\/strong>. The role will be responsible for developing, implementing, and optimizing digital marketing strategies<\/strong> to enhance brand visibility, generate qualified leads<\/strong>, and support business growth<\/strong> within the financial services<\/strong> sector. The ideal candidate will possess strong expertise in SEO<\/strong>, SEM<\/strong>, social media<\/strong>, content marketing<\/strong>, email marketing<\/strong>, marketing automation<\/strong>, and campaign analytics<\/strong>, with an understanding of regulatory considerations in financial marketing.<\/td>\n<\/tr>\n
KEY ACCOUNTABILITIES & ACTIVITIES<\/strong><\/td>\n<\/tr>\n
Key Accountabilities<\/strong><\/td>\nKey Activities<\/strong><\/td>\n<\/tr>\n
1.\u00a0\u00a0 <\/strong>Digital Marketing Strategy & Execution<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing, and content marketing) aligned with business goals.<\/td>\n<\/tr>\n
2.\u00a0\u00a0 <\/strong>Content Development & Brand Awareness<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create and oversee engaging, compliant content tailored for various platforms, ensuring brand consistency and adherence to financial advertising guidelines.<\/td>\n<\/tr>\n
3.\u00a0\u00a0 <\/strong>Performance Tracking & Optimization<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monitor campaign KPIs, analyse analytics, and optimize strategies to improve conversion rates and ROI.<\/td>\n<\/tr>\n
4.\u00a0\u00a0 <\/strong>Lead Generation & Client Engagement<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Implement targeted campaigns to generate high-quality leads, nurture client relationships, and enhance customer retention.<\/td>\n<\/tr>\n
5.\u00a0\u00a0 <\/strong>Collaboration & Compliance<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work closely with internal teams, agencies, and compliance departments to ensure all marketing activities meet regulatory and brand standards.<\/td>\n<\/tr>\n
JOB SPECIFICATIONS<\/strong><\/td>\n<\/tr>\n
Knowledge \/ Skills<\/strong><\/td>\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SEO, SEM (Google Ads), and social media advertising<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Email marketing and automation.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CRM integration and lead nurturing workflows<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A\/B testing and conversion rate optimization (CRO)<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Content marketing and copywriting for financial products<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Paid social advertising (LinkedIn, Facebook, Instagram)<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing funnel design and retargeting strategies<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Proficiency with marketing analytics tools (Google Analytics, Tag Manager, social insights)<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strong communication, analytical, and project management skills<\/td>\n<\/tr>\n

Education \/<\/strong><\/p>\n

Certifications<\/strong><\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bachelor\u2019s degree in Marketing, Communications, Business Administration, or related field<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Professional certifications in Digital Marketing (Google Ads and Facebook Blueprint) preferred<\/td>\n<\/tr>\n

Experience<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Minimum 5 years of digital marketing experience, preferably within the financial services industry<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Proven track record of managing successful multi-channel campaigns in a regulated sector<\/td>\n<\/tr>\n

Package<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market competitive<\/td>\n<\/tr>\n
How to Apply<\/strong><\/td>\nSend your CVs at careers@insightss.co<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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