KSA’s Expanding Hospitality Sector

KSA’s Expanding Hospitality Sector

Saudi Arabia’s hospitality landscape is evolving into one of the world’s most dynamic markets. A pipeline of 340,000 new hotel keys by 2030 — underpinned by giga-projects like NEOM, Qiddiya, and the Red Sea — reflects not just scale but a profound shift in investor and operator conviction. In 2024 alone, over US$1.1 billion in hospitality deals signaled robust capital alignment with Vision 2030’s diversification goals.

Beyond religious tourism, the Kingdom’s market fundamentals are now anchored by diversified demand streams. Business travel is expanding through RHQ relocations and mega infrastructure contracts, while events like FHS, LEAP, and Restatex continue to validate MICE-led strategies. This is translating into upward RevPAR and ADR trajectories across core markets like Riyadh and Jeddah, with Makkah and Madinah maintaining structural occupancy stability.

Emerging Tier-2 hubs such as Abha, Al Baha, and Buraydah are also stepping into the spotlight, leveraging unique natural and cultural assets alongside infrastructure upgrades to diversify the hospitality footprint. This growth wave is fueling hybrid hotel models, extended-stay formats, and tech-infused guest experiences, creating opportunities for brands and developers to experiment and capture differentiated demand.

Our Insights Advisory publication provides a granular look at operator pipelines, projected supply by city, and strategic considerations shaping the next phase of Saudi Arabia’s hospitality transformation.

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