Each individual should be well aware of their value proposition and position their brand against the competition. With the world becoming increasingly competitive, it is essential to design a strategy that aligns your brand with your targeted career opportunities.
Course topics
- What is a personal brand? Why is it important?
- How do you design a concise presentation (elevator talk)?
- How to design a personal marketing strategy?
- Who is your target audience?
- How to align your personal brand for success in life and business
- How to communicate successfully to seize growth opportunities
Course methodology
- Two-way discussion between the trainer and the participants
- Interactive workshops and case studies
- Group discussions and exercises
- Group offers
- Reading before the workshop
- Post-workshop tasks
- Reference reading materials and web links
Who should attend?
- Sales, marketing, and business development specialists
- General managers
- Young professionals
- Social media influencers
- Those interested in changing careers
Benefits for individuals/organizations
This course will help you learn how to create your brand on social media such as LinkedIn, Facebook, YouTube, and Instagram. Plus how to plan your own concise and effective elevator pitch that not only looks natural but effortlessly leaves a good impression.