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Customized Research Services

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Usage & Attitude Research

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header_4_text_shadow_horizontal_length_tablet=\”0px\” header_4_text_shadow_vertical_length_tablet=\”0px\” header_4_text_shadow_blur_strength_tablet=\”1px\” header_5_text_shadow_horizontal_length_tablet=\”0px\” header_5_text_shadow_vertical_length_tablet=\”0px\” header_5_text_shadow_blur_strength_tablet=\”1px\” header_6_text_shadow_horizontal_length_tablet=\”0px\” header_6_text_shadow_vertical_length_tablet=\”0px\” header_6_text_shadow_blur_strength_tablet=\”1px\” box_shadow_horizontal_tablet=\”0px\” box_shadow_vertical_tablet=\”0px\” box_shadow_blur_tablet=\”40px\” box_shadow_spread_tablet=\”0px\” text_text_align=\”justify\” global_colors_info=\”{}\”]“The who-what-when-where-how dynamics of your category or market”

Studies of Awareness, Attitudes, and Usage enable marketers to quantify levels and trends in consumer knowledge, perceptions, beliefs, intentions, and behaviors (actual and intended).

Usage and attitudes research (U&A) is typically used to understand consumption and market patterns and trends of any given product or service at a particular point in time.

Usage and attitude studies investigate all aspects of the relationship between users and a specific product, service, or market taking stock of your market and allow you to thoroughly review your product or service within its marketplace so that you can understand its appeal, strengths, weaknesses, and any gaps in the offering.

This type of research allows you to understand the strength of your presence in the market, get a clear picture of your brand’s position in the marketplace, what your consumers value, and where opportunities lie.

The key benefits of usage and attitude research are:

• Identify brand loyalty & what drives it
• Understand how behavior and usage changes by brand
• Why consumers buy specific brands (and what is distinctive about these consumers)
• Identify any gaps between needs and performance (opportunities)
• Brand evaluation against competitors
• Lifestyle, media consumption, attitudes – provide detailed analysis opportunities
• The basis for a customer segmentation study

Insights usually carry out this type of research through quantitative telephone or face to face surveys. However, the chosen methodology may vary depending on the business objectives.
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“It’s vital for you to keep your product portfolio fresh, but new product launches are tricky”
Concept or product testing is an important thing to consider when you are thinking of developing or launching a new product or service. You will be able to determine whether your potential customers are likely to love or hate your new product, which will ultimately help you measure the demand, appeal, and uniqueness of your proposition.

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Advertising research is an effective way to assess and measure the impact of any advertising or branding campaign. Such research is generally carried out before the launch of an advertising campaign (pre-testing) and then after the advertising campaign has been completed (post-testing).

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We provide outsourcing solutions, with the aim of reducing operational costs for the clients while preserving, protecting and enhancing the core business strategies and values of our clients. We provide the following outsourcing facilities:

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