Customized Research Services
Brand Health Tracking
“Brand health tracking service monitors the health of your brand and identify changes in your brand and competitors”
Brand health tracking service is a strategic tool to measure the health of your brand that marketers and brand managers use to measure how effective the brand is at helping to achieve your business aims. Our BHT can help you to identify the key drivers that make a difference in consumers’ brand choice and purchase behavior and develop marketing strategies that lead to brand development.
Usage & Attitude Research
“The who-what-when-where-how dynamics of your category or market”
Studies of Awareness, Attitudes, and Usage enable marketers to quantify levels and trends in consumer knowledge, perceptions, beliefs, intentions, and behaviors (actual and intended).
Usage and attitudes research (U&A) is typically used to understand consumption and market patterns and trends of any given product or service at a particular point in time.
Product & Concept Testing
“It’s vital for you to keep your product portfolio fresh, but new product launches are tricky”
Concept or product testing is an important thing to consider when you are thinking of developing or launching a new product or service. You will be able to determine whether your potential customers are likely to love or hate your new product, which will ultimately help you measure the demand, appeal, and uniqueness of your proposition.
Advertising Tracking
Advertising research is an effective way to assess and measure the impact of any advertising or branding campaign. Such research is generally carried out before the launch of an advertising campaign (pre-testing) and then after the advertising campaign has been completed (post-testing).
