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Customized Research Services

Market Segmentation

We can help you segment your customers and your market, leading to a successful marketing segmentation and a differentiated competitive position.

Who are your most targetable customers?

How do they behave?

And most importantly how can they be reached?

These are the core questions that market segmentation answers.

We can work with your company to:

  • Align product and service differentiation with your customers’ requirements
  • Achieve and maintain a competitive advantage
  • Develop product and pricing strategies which focus on the most valuable market segments

Your business become more customer-centric, so that you can:

  • Make your offering more profitable
  • Deliver a targeted marketing and sales effort
Insights Brand Health Tracking - Insights

Brand Health Tracking

“Monitor the health of your brand and identify changes in your brand and competitors”.
Brand health tracking is a strategic tool to measure the health of your brand that marketers and brand managers use to measure how effective the brand is at helping to achieve your business aims.

Usage & Attitude Research

“The who-what-when-where-how dynamics of your category or market”
Studies of Awareness, Attitudes, and Usage enable marketers to quantify levels and trends in consumer knowledge, perceptions, beliefs, intentions, and behaviors (actual and intended).
Usage and attitudes research (U&A) is typically used to understand consumption and market patterns and trends of any given product or service at a particular point in time.

Insights,

Product & Concept Testing

“It’s vital for you to keep your product portfolio fresh, but new product launches are tricky”
Concept or product testing is an important thing to consider when you are thinking of developing or launching a new product or service. You will be able to determine whether your potential customers are likely to love or hate your new product, which will ultimately help you measure the demand, appeal, and uniqueness of your proposition.