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Customized Research Services

Product & Concept Testing

“You need to keep your product portfolio fresh, but new product launches are tricky.”

Product concept testing is an important thing to consider when developing or launching a new product or service. You will be able to determine whether your potential customers are likely to love or hate your new product, which will ultimately help you measure the demand, appeal, and uniqueness of your proposition.

The benefits that product concept testing offer are:

  • You’ll feel more confident that your company is spending time and resources on the right products.
  • You’ll be able to make informed decisions about which concepts to take to market, at what price points, and how to position them.
  • You can make sure that the product is superior to competitive products already on the market because the product superiority is the most important critical new product success factor.
  • You’ll find out what the consumer thinks are the most important, most compelling product claims and benefits.
  • Better return on your new product investment.
Insights, Advertising Tracking insights

Advertising Tracking

Advertising research is an effective way to assess and measure the impact of any advertising or branding campaign. Such research is generally carried out before the launch of an advertising campaign (pre-testing) and then after the advertising campaign has been completed (post-testing).

Insights Outsourcing - Insights

Outsourcing

We provide outsourcing solutions, with the aim of reducing operational costs for the clients while preserving, protecting and enhancing the core business strategies and values of our clients. We provide the following outsourcing facilities:

Insights Training - Insights

Training

A training and professional development program brings all employees to a higher level so that they all have the requisite skills and knowledge to perform their job responsibilities.

Keeping in view the fact that our staff is the key driver of our business, training becomes essential for their personal grooming and overall productivity of the business.