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Customized Research Services

Customer Profiling Research

Customer profiling research aims to know customers better and describe their types (personal). It is a smarter way to connect with your customers.

Customer profiling will help you to understand your customers, highlighting who they are, what they look like, their interests, and wants. This insight will help you to recognize your customer’s characteristics, behavior, and traits. Having a better understanding of your customers, you will understand what they are interested in and will be able to communicate with them more effectively.

The ways to Group Your Customers are;

  • Demographics – Common demographics to consider are age, gender, ethnicity, occupation, education, marital status, etc.
  • Geographics – Where are your customers? You can find your ideal customer by country, region, state, city, and even within a mile radius on some platforms.
  • Life Stages – Dig deeper into your demographics category and group ideal customers by which stage of life they are in.
  • Psychographics – Talks about the customers’ behavior, shared interests, lifestyle choices, attitudes, and similar mindsets.
  • Behaviors – Understanding how and why the present and future customers act is important.

Customer profiling can help you boost your sale by allowing brands;

  • To more intelligently push content and experiences to their consumers
  • Improve their real-time marketing efforts
  • Improve a customer’s lifetime value by engaging them over the long term with the purpose
Insights - Market Segmentation

Market Segmentation

It is all about dividing a company’s customer base into different groups that share specific characteristics based on demographics, geographies, buying behavior, and interests.

We can help you segment your customers and your market, leading to a successful marketing strategy and a differentiated competitive position.

Insights Brand Health Tracking - Insights

Brand Health Tracking

“Monitor the health of your brand and identify changes in your brand and competitors”.
Brand health tracking is a strategic tool to measure the health of your brand that marketers and brand managers use to measure how effective the brand is at helping to achieve your business aims.

Usage & Attitude Research

“The who-what-when-where-how dynamics of your category or market”
Studies of Awareness, Attitudes, and Usage enable marketers to quantify levels and trends in consumer knowledge, perceptions, beliefs, intentions, and behaviors (actual and intended).
Usage and attitudes research (U&A) is typically used to understand consumption and market patterns and trends of any given product or service at a particular point in time.