His expertise spans the full spectrum of real estate advisory, including feasibility studies, highest and best-use analyses, portfolio strategies, development advisory, and large-scale market assessments. With a strong track record in structuring and executing complex acquisitions and sales across both commercial and residential markets, Asif is recognized as a go-to authority for navigating the complexities of today’s real estate landscape.
Asif currently leads Real Estate Advisory at Insights, where he directs a high-performing team of specialists delivering cutting-edge consultancy services across Saudi Arabia and the wider region. Under his leadership, Insights has become a trusted advisor to banks, institutional investors, fund managers, and leading developers, providing strategic, operational, and financial insights that drive investment success.

He has played a pivotal role in shaping the future of Saudi Arabia’s urban landscape by conducting highest and best-use studies, feasibility assessments, and investment strategies for iconic master-planned and mixed-use developments. His counsel is sought after by top decision-makers looking to transform concepts into landmark, profitable projects aligned with Vision 2030.

Before joining Insights, Asif held senior leadership roles including Head of Real Estate Advisory at Century21, where for over 8 years he advised on some of the firm’s most significant projects. Earlier in his career, he was instrumental in building the real estate consultancy platforms at Dar Al Arkan and Almutlaq Real Estate Investment, where he honed his skills in development strategy and capital markets advisory.