| Job Description | |
| OVERVIEW | |
| Job Title | Market Research Analyst – Lahore, Pakistan Region |
| Location | Lahore, Pakistan |
| Role Purpose | This role is aimed at developing impactful marketing content and data-driven insights through market research across the MENAP region. The role supports thought leadership, client engagement, and business development with clear, engaging publications and presentations. |
| KEY ACCOUNTABILITIES & ACTIVITIES | |
| Key Accountabilities | Key Activities |
| 1.     Marketing Content Development & Publications | ·      Prepare high-quality marketing documents, including industry reports, white papers, newsletters, and thought leadership pieces.
·      Contribute to the creation of Insights public market research reports, particularly for the MENAP market. ·      Develop compelling and data-driven presentations, infographics, and brochures for internal and external use. ·      Ensure research findings are effectively translated into engaging stakeholder materials. ·      Support the production of digital content, including website articles, blog posts, and social media insights. |
| 2.  Market Research & Data Analysis | ·      Conduct in-depth market research to analyse trends, consumer behaviour, and industry developments across the MENA region.
·      Gather and interpret data from various sources, including reports, surveys, and economic indicators. ·      Perform quantitative and qualitative analysis to support content creation and business strategy. ·      Monitor competitor activities and assess their impact on the market landscape. ·      Develop engaging data visualizations and insights to enhance marketing materials. |
| 3.  Client Engagement & Business Support | ·      Assist in preparing client-facing reports, proposals, and presentations.
·      Support business development efforts by providing market intelligence and strategic insights. ·      Draft and coordinate research proposals in response to client inquiries and RFPs. ·      Present findings in a clear and actionable format to both internal teams and clients. ·      Participate in internal and external meetings to provide research-driven marketing support. |
| 4.     Regional Scope & Travel Requirements | ·      Primarily focused on the GCC market, with potential assignments across the Middle East, North Africa & Pakistan (MENAP) region.
·      Travel may be required for industry events, client meetings, or on-ground market research. |
| JOB SPECIFICATIONS | |
| Knowledge / Skills | •        Strong understanding of market research methodologies and data analysis techniques.
•        Results-driven, with a focus on delivering high-quality marketing content and research insights. •        Ability to create visually engaging PowerPoint presentations. •        Proficiency in MS Excel, including data analysis and visualization. •        Ability to manage high-pressure situations and accept constructive feedback. •        Strong diplomatic skills for collaborating with key stakeholders and executives. •        Financial awareness, with an understanding of market drivers and economic indicators. •        Self-motivation, with a proactive approach to learning and problem-solving. •        Ability to handle confidential and sensitive information with discretion. |
| Education /
Certifications |
·      A Degree in marketing, business, journalism, communications, or a related field. |
| Experience | ·      Minimum 2 years of experience in market research, content development, or a related field.
·      Experience in producing industry reports, publications, and marketing collateral is required for this role. ·      Experience in the retail, real estate, or financial sectors is a plus. |
| Package | •          Market competitive |
| How to Apply | Send your CVs at careers@insightss.co |